Case Study

Spotify Redesign

Listening With Intention

Reimagining music discovery as reflection, not endless scrolling.

Role

UX Designer

Duration

2 weeks

Tools

React, Tailwind, Figma

Platform

Mobile (iOS)

Your Threads
Listening Memory
Emotional Clusters
Thread Card
Thread Detail
Now Playing Memory

Your Threads

01

The Story

Spotify is excellent at helping users find more music — but over time, I noticed that saved songs became easy to forget, recommendations felt opaque, and listening turned passive.

This redesign explores what Spotify could look like if it prioritized meaningful listening over infinite discovery.

I introduced a new mental model called Listening Threads: finite, behavior-driven collections of music that explain why they exist, help users rediscover forgotten favorites, and reflect how music fits into their daily lives.

Rather than asking "What do you want to play?", this experience asks: "Why are you listening right now — and what does that say about you?"

02

Key Ideas

Listening Threads

Finite, intention-based collections shaped by behavior — not algorithms

Why This Exists

Transparent, human explanations for every recommendation

Listening Memory

A living reflection of listening patterns over time

Rediscovery Moments

Resurfacing music tied to personal context and memory

03

What Makes This Different

Endless contentIntentional moments
Opaque algorithmsTransparent reasoning
Metrics and statsStory and memory
What do you want?Why are you listening?

04

Research & Problem Framing

What I observed about long-term Spotify use — pain points around discovery, trust, and memory.

Saved songs become forgotten archives

Recommendations feel random, not personal

No context for why songs were suggested

Listening becomes passive background noise

Research notes & insights

05

Early Concepts & Wireframes

Exploring how discovery could be finite, reflective, and calm — without losing speed.

Low-fidelity wireframes

06

Iteration & Refinement

Refining hierarchy, reducing density, and making the "why" behind recommendations immediately scannable.

Added 'WHY THIS EXISTS' labels

Makes intent immediately obvious to users

Capped threads at 5-7 tracks

Finite collections feel intentional, not overwhelming

Replaced stats with contextual insights

'47 plays' → 'Most replayed during finals week'

Single primary CTA per thread

Reduces decision fatigue

Before / after comparisons

07

Final Design

A Spotify experience organized around how and why users listen — not just what they play.

Listening Threads Home

Maximum 3 threads, full-width cards, no carousels

Thread Detail View

Reason at top, finite track list, refine controls

Listening Memory

Animated patterns, emotional clusters, one insight at a time

Contextual Now Playing

Memory insights replace raw metrics

Final UI screens

08

Reflection

This project challenged me to design within an iconic product while introducing a fundamentally new interaction model.

It reinforced my belief that the most meaningful digital experiences help users understand themselves, not just consume more content.

• Constraints enable creativity and clarity

• Context is more valuable than content

• Explaining "why" builds trust in recommendations

• Finite choices can feel more generous than infinite ones