Customer problem
Founders and consultants had expertise worth sharing, but turning it into consistent content required time, writing confidence, or agency support.
UI/UX Design Internship · March–May 2026
One conversation. A complete content system.
ToniPR is an AI-assisted interview product that turns one short conversation into reusable marketing content. I designed the complete customer journey, from discovering the product to reviewing finished work.
01Journey from discovery to publishing
08Core website and product flows designed
07Content formats generated from one interview
OverviewThe design challenge
Turn expertise into publishable content without starting from a blank page.
The people ToniPR serves already know their work. The difficult part is extracting the strongest ideas, shaping them into a story, and adapting that story for every place they need to publish.
A generic AI writing tool still asks them to structure the prompt and judge disconnected drafts. ToniPR needed to do that work through conversation while keeping the user's voice and source material visible.
Product response
ToniPR replaces the blank prompt with a guided interview, then turns the conversation into source-backed posts, articles, quotes, and video clips.
My ownership
I designed the service journey, public website, pricing, authentication, onboarding, interview setup, dashboard, conversation states, output system, and responsive behavior.
Design thesis
The AI should feel like a prepared interviewer; the user should remain the author.
01Service framing
I started with the journey, not the dashboard.
I mapped the questions a user carries from the first landing-page visit through the moment they publish. This kept the public site and signed-in product aligned around one promise instead of feeling like separate experiences.
Discover
Can this solve my visibility problem?
Lead with a concrete content-kit outcome.
Commit
Is this worth my time and money?
Make scope, pricing, and proof easy to compare.
Prepare
What will I need to do?
Set expectations before camera and microphone access.
Interview
Am I answering this well?
Use one clear prompt, progress, and calm feedback.
Publish
What can I use right now?
Organize one conversation into channel-ready outputs.
02Product story + acquisition
Explain an unfamiliar AI workflow without making it feel technical.
The marketing experience follows the same mental model as the product: choose a goal, talk naturally, and receive a kit. Proof appears before purchase through a real interview and visible output formats.
Name the deliverable.
“Content kit” gives the experience a memorable container and makes the output feel finite.
Make the ask specific.
“5–10 minutes” helps users decide whether they are ready before entering the flow.
Show the transformation.
A real interview beside its results demonstrates where the AI output came from.
Supporting the decision
Answer the questions between interest and sign-up.
I designed pricing, educational content, customer stories, guides, and FAQ pathways around the decisions a prospective customer makes: Is this for me? What will I receive? How much effort will it take? What happens to my content?
03Onboarding + conversation design
The interview had to feel guided, not scripted.
The signed-in journey carries the same language and visual tone into account entry, goal selection, preparation, and the live session. The system provides structure without taking attention away from the person speaking.
Continuity across the handoff
Keep the reason for signing up visible.
The split layout pairs a focused form with Toni and one concise benefit statement. That balance maintains personality while keeping the task, validation, and recovery paths straightforward.
Ready→Listening→Thinking→Complete
Signed-in product flow
Personalize the kit before asking users to record.
The dashboard makes the value of an interview visible immediately. A six-step setup then narrows the goal, point of view, voice, and recording conditions so the session feels prepared without requiring users to write a brief.
Intent first
Start with the outcome the user needs: trust, a launch, leads, hiring, or consistent visibility.
Lower the stakes
Explain that the session is short, conversational, and does not require prepared copy.
One moment at a time
Keep the current prompt and response state dominant so the interface never competes with the conversation.
Visible momentum
Pair progress, recording feedback, and completion cues so users always know what is happening next.
Conversation edge states
Permission denied Explain why access matters and give a direct retry path.
Connection interrupted Preserve progress and make recovery feel safe.
Answer needs depth Use an encouraging follow-up instead of an error state.
Generation takes time Show active progress and set a clear expectation.
04Content-kit architecture
One source of truth, shaped for every channel.
The content experience does more than list generated copy. It preserves the relationship between the original answer, the larger story, and each publishable format so users can review the work with confidence.
07 output formats
- Narrative
- Video clips
- X
- Article
- Press quotes
01 · SourceInterview answers
→Voice, expertise, examples, and language from the user.
02 · StructureStory arc
→Themes organized into a clear narrative with supporting evidence.
03 · AdaptChannel formats
→Length, framing, and tone shaped for where the content will live.
04 · ActReview + publish
A usable next step instead of a wall of generated text.
05Ownership + collaboration
I designed the customer journey, not just one interface.
I owned the visual and interaction design across the public website and signed-in product. One shared journey kept product behavior, content, brand expression, and implementation details aligned as the experience evolved.
Marketing + pricingAuthentication + onboardingAI interviewDashboardGenerated contentResponsive system
- 01
Frame
Defined the promise and the questions a founder needs answered at each stage.
- 02
Map
Connected marketing, account entry, interview, generation, and publishing in one service journey.
- 03
Prototype
Explored hierarchy, conversation pacing, Toni’s states, and output organization.
- 04
Align
Used flows and annotated screens to make product logic, copy, and edge states reviewable.
- 05
Refine
Tightened responsive behavior and visual consistency across public and signed-in surfaces.
ImpactWhat the launch enabled
A complete path from interest to publishable value.
The work helped move ToniPR from a product idea into a live, purchasable service with one coherent path for attracting, onboarding, interviewing, and delivering work to new customers.
After launch, the product began attracting new sign-ups. I framed success across the complete funnel: acquisition, account creation, interview completion, and delivery of a finished content kit.
Estimated early-stage impact based on current traction; replace with verified post-launch analytics when available.
Reflection
What the project sharpened.
Trust grows when people can see how their own input shaped the AI result.
A character adds warmth, but pacing and feedback make the conversation usable.
The strongest onboarding begins before sign-up, with a promise the product can keep.